While I was at Snowbird I lead the team to a new art direction for a comprehensive resort rebranding initiative, spanning both print and digital platforms. Collaborating closely with internal teams and an external agency, I contributed to a UX-focused, responsive website redesign and improved the site’s information architecture. Additionally, we launched the resort’s social media and email campaign strategy.
Summer Campaign: Outdoor, Print, Radio, Digital, Social
National Campaign: Outdoor, Print, Radio, Digital, Social
Concert Campaigns: Outdoor, Print, Radio, Digital, Social, Environmental Graphics, Merchandise
Email Redesign
Rebrand: Logo, Print, Email, Digital, Social, In-Resort
Annual Magazine
